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This website yuppiepawn.com has the following in the web page, "Welcome to the Yuppie Pawn Shop." Our analyzers viewed that the website also stated " GET MORE BANG FOR YOUR BUCK THAN CHECK CASHING OR PAYDAY LOANS! We provide an essential, immediate, and on going service to our customers who return to us again and again over time - and our customers refer their friends and family to us, the finest compliment a company can receive." The Website also said " Consumers, borrowers, buyers and businesses need to deal with successful business to be successful themselves. At the Yuppie Pawn Shop. You are our customer! Web site by Net-Time, Inc." The website's header had guns as the most important search term. It is followed by firearms, handgun, and used motorcycles which isn't as highly ranked as guns. The next words they used was gold coins. jewelry was included but might not be understood by search engines.